E*TRADE Financial Corporation (stylized as E*TRADE) is an American financial services company that offers an electronic trading platform to trade financial assets including common stocks, preferred stocks, futures contracts, exchange-traded funds, options, mutual funds, and fixed income investments. It also provides services for employee stock ownership plans, student loan benefit administration, advisor services, margin lending, online banking, and cash management services.
As of December 31, 2018, the company had 4.9 million brokerage accounts and a total margin receivables balance of $9.560 billion. In 2018, the company processed 282,243 daily average revenue trades. In 2018, 64% of net revenue was from interest income, 17% of net revenue was from commissions for order execution, 15% was from payment for order flow and management services, and 4% was from other sources. The company has 30 branches.The company is organized in Delaware and headquartered in Arlington, VA. The company's primary offices are in Alpharetta, Georgia; Jersey City, New Jersey; Arlington, Virginia; Sandy, Utah; Menlo Park, California; Centennial, Colorado; and Boston, Massachusetts.On February 20, 2020, Morgan Stanley announced that it would acquire E*TRADE for $13 billion in stock.