Lego ( LEG-oh, Danish: [ˈle̝ːko]; stylised as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of variously coloured interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Anything constructed can be taken apart again, and the pieces reused to make new things.The Lego Group began manufacturing the interlocking toy bricks in 1949. Movies, games, competitions and eight Legoland amusement parks have been developed under the brand. As of July 2015, 600 billion Lego parts had been produced.In February 2015, Lego replaced Ferrari as Brand Finance's "world's most powerful brand". At certain points, investing in Lego sets was more valuable than investing in gold.